
As would be expected, the product comes as a thick and viscous, paste-like substance. It comes in a bubble-gum pink form and smells much like the goo dentists use to clean teeth (readers may note that the website refers to this scent as its “signature aromatherapy blend” comprised of vanilla, bergamot, jasmine, mandarin, rose, lavender and ylang ylang. Go figure!). Although its aroma is not-quite-pleasant, it is not wholly intolerable either.
Furthermore, the experts of Pureology Systems have thoughtfully equipped the package with a small comb so as to ensure the products’ thorough, equal dispersion. Post-application rinsing proves somewhat difficult, and ultimately results do not prove to be very drastic. That being said, this reviewer’s once-dry ends did seem to have somewhat more moisture than they did pre-masque. Despite its subtle results, the Pureology legacy and vegan nature of the product make for a worthwhile investment in the regular application of this restorative, health-inducing, tress-friendly treatment.

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